Our Story
Your dog has opinions. Mostly about dinner, the postie and the other dog's bum. But every so often, something profound slips out.
We write those down.
Super Unleashed makes sweatshirts, hoodies and tees for people who belong to a dog (or a cat, but mostly a dog). Every design is breed-specific, because a Corgi and a Greyhound do not think alike, and both would be offended if you suggested otherwise.
Each line is translated from the original woof by our in-house Inter-pet-er™. It's accurate about 60% of the time. The other 40% is the Aussie Shepherd.
We're two ad creatives from Sydney. One spent nearly a decade leading creative at Levi's, the other writes for a living. Now we take dictation from dogs. Career highlight, honestly.
Everything is made to order, stitched or printed for the hooman. The dog already has a coat.
We've also asked Oxford University to translate the collection into Latin. They haven't replied. We're giving them space.
So sit. Stay. Have a scroll.
Collab with us
Your pet has a voice. Your followers quote it. Let's put it on a hoodie.
We work with pet creators to turn their best lines into small capsule collections. You bring the character and the audience. We handle the rest: writing, design, production, shipping and customer service. You approve every line and every design, and you earn from every sale.
Your character stays yours. We just give it a wardrobe.
Tell us your pet's name, your handle, and the line your followers won't stop repeating.
Contact us
You Asked. We Fetched.
What is Super Unleashed?
Your dog has been trying to tell you things for years. We wrote them down. Breed-specific sweatshirts, hoodies and tees, designed in Australia.
Are the sweatshirts for dogs or for people?
The dog already has a coat. This one's yours. Every design is made for the hooman: you, or the dog person you're buying for.
Which breeds do you have, and can I request one?
Eighteen and counting, from Corgis to Greyhounds and Heelers to Oodles. Is your breed missing? Email us. Persistence works. Ask any Labrador.
What's the difference between embroidered and printed designs?
Embroidered pieces are stitched in thread for a raised, textured finish. Printed designs (varsity, vintage-inspired and classic) go straight onto the fabric for bold colour and fine detail. Neither is chew-proof.
How do I choose the right size?
Unisex fit, S to 2XL, with a size guide in cm and inches on every product page. Measure twice. Everything's made to order, so we can't swap sizes, and unlike a puppy, you won't grow into it.
How do I wash my sweatshirt?
Machine wash warm with similar colours and tumble dry on medium. Turn embroidered pieces inside out. Dog hair removal not included.
Where are your products made?
Made to order by production partners around the world, close to wherever you are. Nothing sits in a warehouse, and your order takes the shortest walk home.
Do you ship worldwide, and how long does delivery take?
Yes. Delivery time is production time plus shipping, and checkout shows your estimate. Order several items and they may turn up separately, like dogs called in from the park. International orders may attract customs duties, which the recipient pays.
Can I return or exchange my order?
Every piece is made for you, so there are no change-of-mind returns or size and colour swaps. If it arrives damaged, faulty or wrong, email us within 30 days with photos and we'll replace it free. No puppy eyes required.
Can I send it straight to someone as a gift?
Yes. Enter their address at checkout and it ships straight to them. You get the credit, and the dog gets nothing, as usual. Order early for birthdays and Christmas.
